Stylish, soft, sustainable clothing for your new normal, with Cucumber co-founder Nancy Zeffman

Send us a textThis week’s guest is Nancy Zeffman, co-founder of Cucumber Clothing, a 100% British made luxury clothing brand for women; using a revolutionary intelligent fabric that’s cooling, anti-crush, & long-lasting, to create soft, stylish, sustainable sleepwear and loungewear.With the first lockdown, being featured on Dragon's Den and everyone taking to their screens for business, Cucumber Clothing shot to popularity. It was the perfect attire for the new home/work integration, and now in the age of the new normal, people realise that they like to feel cool and comfy, and so this sustainable brand's rise to success  has continued unabated.From PR to the advertising world including Saatchi & Saatchi, having children and then deciding to start her own business, Nancy has always worked on the basis of taking the opportunities as they came along. However right from the get-go of Cucumber Clothing Nancy and her business partner knew that they wanted to make it a sustainable brand. As she says, they didn't get everything right from the start, but if they had waited to get all their ducks in a row they might never have got going. Instead they made improvements as they went along.Nancy believes that there are only so many ideas in the world so if you have a good one, have the courage to  grab it and run with it. Thanks Nancy for stepping up to the sustainability challenge and having the courage to hold strong to your values and vision and for showing us that we can buy, borrow and wear soft and sustainable clothing as part of our individual choices in the challenge to reverse the climate crisis.You can find out more about Nancy’s work on https://www.cucumberclothing.com/ and follow her on Linkedin @nancyzeffmanJoin Lou on Linkedin, or sign up to her mailing list for her newsletter and a free bite-size short course on how to be a podcast guest. Follow her @brave_newgirl on Instagram and get her books Brave New Girl- How to be Fearless, FEAR LESS and her Internationally Bestselling book DARE TO SHARE on Amazon or Waterstones or Barnes & Noble. UK & US versions available.Lou is the founder of Silk Studios - the Podcast Guest Agency a podcast gSupport the showBrave New Girls podcast champions women rebel raisers moving mountains for people & the planet. The podcast ranks in top 2.5% globally, and currently No 12 in the top "45 Best UK Women's Podcasts to Listen to", with Host Lou Hamilton, artist, author & wellbeing coach. https://podcast.feedspot.com/uk_women_podcasts/ Thank you for listening and please subscribe to keep up to date on new episodes as they're released.Lou is the founder of Brave New Girl Media- bringing you inspiration, support and growth.Sign up to our emails for inspiration, support & growth and LOU'S LIFE LAB free downloadable guide https://bravenewgirlmedia.comInsta @brave_newgirlBooks: Dare to Share- bestselling guide to podcast guesting FEAR LESS- coaching guide to living more bravely Brave New Girl- How to be Fearless Paintings & Public Art www.LouHamiltonArt.comInsta @LouHamiltonArt

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