Amy Jiménez Márquez shares her story from designer to design leader, what it was like to design Alexa’s personality, and what’s important when leading people in tough times. Highlights include: ⭐ How did you navigate the move into design management? ⭐ Can leaders afford to be outwardly less than their best during hard times? ⭐ What was it like meeting Captain Jean Luke Picard (Sir Patrick Stewart)? ⭐ What prevents Alexa from defending herself when she’s being abused? ⭐ What were the principles you used when designing for Alexa? ====== Who is Amy Jiménez Márquez? Amy is a Design Director at Compass, a real estate technology company that’s on a mission to help everyone find their place in the world. Before Compass, Amy invested four an a half years at Amazon, most of which was as the UX Design Manager for Alexa’s personality. A role that would see her team launch adaptive personalities for celebrities, like Samuel L. Jackson, as well as the “Hey Disney!” assistant. What a job! Prior to Alexa, Amy worked on the Amazon Flex design team, where she was the Senior UX Design Lead, helping to improve the delivery driver experience in what became a $20 billion plus global logistics platform. A generous contributor to the global UX community, Amy is the Owner and Publisher of Boxes and Arrows, a thoughtful peer-written publication that’s devoted to provoking thinking and pushing limits when it comes to the practice, innovation, and discussion of design. ====== Find Amy here: LinkedIn: https://www.linkedin.com/in/amymarquez/ Twitter: https://twitter.com/amymarquez Website: https://amymarquez.com/ Boxes and Arrows: Website: https://boxesandarrows.com/ Twitter: https://twitter.com/boxesandarrows LinkedIn: https://www.linkedin.com/groups/22206/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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