Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes. Highlights include: - Why are we so obsessed with solutions in software? - What do we need to ask ourselves before running research? - Can we expect business stakeholders to trust qualitative data? - What does it mean to listen deeply and why is it important? - Is Big Tech morally bankrupt? ====== Who is Indi Young? Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi. Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology. Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies. ====== Find Indi here: LinkedIn: https://www.linkedin.com/in/indiyoung/ Twitter: https://twitter.com/indiyoung/ Website: https://indiyoung.com/ Indi’s books: 📙 Practical Empathy - For Collaboration and Creativity in Your Work: https://indiyoung.com/books-practical-empathy/ 📗 Mental Models - Aligning Design Strategy with Human Behaviour: https://indiyoung.com/books-mental-models/ ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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