Organizations are moving fast on AI, but not always with direction. Many business leaders know AI matters, but they are still trying to understand where it fits, how to prioritize use cases, and how to move from experimentation to real business impact.That gap between curiosity and execution is where many teams are getting stuck.Today’s guest brings a unique perspective to that challenge. Sergiu Simmel is an AI Business Growth Coach who helps companies navigate the AI economy and become AI-emergent organizations. His background spans computer science, artificial intelligence, software startups, SaaS leadership, eLearning, business growth strategy, and executive coaching.Sergiu co-founded multiple software companies, served as a fractional CPO for seven SaaS companies, and became the first EOS Implementer in New England. Since then, he has coached more than 75 businesses and earned over 10 certifications across EOS, Pinnacle, Scaling Up, and other growth frameworks.In this conversation, we’re getting into where to begin with AI in the workplace, how leaders can avoid jumping into tools without a clear strategy, and what it takes to turn early AI interest into practical, meaningful momentum.

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