As a retailer, you know that it's imperative to have a mobile ecommerce site. Statistic show that a whopping x% of people will browse your web store before they come into your physical store, and if you only trade online, x% of people are browsing on a mobile device. Whether your online store is you're only trading platform, or it's just one part of your omnichannel retail experience, there are ways to take it to the next level and get more sales in the process. Make it easy to buy. Whilst a lot of people browse on mobile devices, statistics tell us that most customers actually purchase on a desktop. That's because we know what to expect on each device. Fumbling with numbers, the @ symbol in our email and typing out a lengthy postal address is off-putting for most shoppers. So they're happy to browse, but will save the actual checkout process until they get back to the desktop. This doesn't mean that you should abandon the mobile cart process (pun intended!). Did you know that on many sites, you can change the keyboard that appears for different form fields? For example, having a keyboard that includes the @ symbol in the email field, is going to allow mobile customers to breeze through checkout. Watch here

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