Your customers don't care about your products. After all, why should they? In a world full of countless product options, yours is just another one they scroll past. Your job, as a retail or eCommerce store owner, isn't to find the best products. It's to give your customers a reason to STOP the scroll, pay attention, and press 'buy now'. On this episode of Bringing Business to Retail, I'm joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you have in capturing your customer's attention: packaging. As the most overlooked and least utilised owned channel, packaging is the sales activator you've already got lying in your hands. It's your walking billboard, the first touchpoint your customers have that sells your overall product experience. We're talking about how packaging is your silent salesman, what you can communicate through design, the shopper vs the consumer (and how you can meet their different needs and desires), strategic packaging for retailers, and how you can stand out in the crowd through thoughtful packaging tweaks. Dive into this episode and hear John and I spill on how you can revamp your packaging to influence your customers' buying decisions - more yay, less nay!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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