Some of my favourite retail and eCommerce origin stories go like this: Someone stumbles across a problem when they're trying to buy a product. They search high and low, but they can't find a solution to what they're looking for. So… … They make the solution themselves! Today's podcast guest, Dionne Keen, did just that. When she couldn't find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was born. Kids' clothing is a highly competitive niche with all kinds of low-quality, cheap items - so how was Dionne able to build a killer business that generated more than $30,000 of revenue in just a single weekend? She found Scale Your Store, and she listened to every secret we had to offer about how to do exactly that. In today's Bringing Business to Retail episode, Dionne's spilling her own secrets about how she was able to not only launch a brand into a highly competitive industry but one that had a full-time salary built in from the very beginning. Plan your own sell-out weekend in 2024 with this overload of tips and tricks - we won't even chase you for commission!

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