The Anti-Influencer, Influencer Marketing Strategy - Neal Schaffer

Getting your product in the hands of a big name influencer is the only way to get noticed on social media. That's what most business owners believe and so they spend time, money and energy working hard to get their products in the hands of the latest Instagram or TikToks lifestyle face. But what if I told you, you probably already have the best kind of influencers available, in your network of customers, staff and followers? Influencers who not only know your product but have an affinity to your brand and are able to authentically and genuinely market your store or products to their networks. I'm joined on Bringing Business To Retail this week by Neal Schaffer, digital marketer and author of the book "The Age Of Influence". Together we discuss the power of micro and nano influencers and the tools you can roll out in your business to capture those people and use them to enhance your marketing. For more click here

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