Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands. But he's the first to admit, his copy hasn't always hit the mark! Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using. Ignoring the "experts" he started creating copy and brands that made real, deep, connections with the people buying the products he was tasked with selling. Over time this lead to Lee developing the Avatar Immersion systems, a series of connection points that helps business owners find the intersection between their own stories and the stories of their customers. Lee is passionate about encouraging businesses owners to tell their own unique story, understanding customers and their needs and the importance of making the customer the focus of your sales copy. For more click here

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