Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone. Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵‍💫 You know that I'm committed to giving YOU the latest info on what's working and what's not. That's why I've put together this BF/CM series, to give you the behind the scenes, first hand info. In this episode, Yotpo's Rad Mitic (Head of Brand Advocacy) and Rob Hewetson (Senior Engineer) pull back the curtain on the strategies top brands are using to stand out from the competition. You'll discover: How to effectively segment your customer base and craft personalized promotions (beyond just discounting) Innovative loyalty program ideas that go way beyond points - and actually drive sales Yotpo's game-changing "multi-message campaign" feature that can automate your email and SMS marketing Plus, Yotpo have been kind enough to share with you, their Ultimate Black Friday Email Marketing Guide - download it for free here Whether you're struggling to decide where to focus your efforts or just feeling lost in a sea of Black Friday/Cyber Monday options, this episode is packed with actionable insights that can make a real difference for your business. -------- Introduction and Background of Salena Knight 0:02 Introduction of Guests and Their Backgrounds 2:43 Yotpo's Innovative Approach and Team Dynamics 7:16 Challenges and Strategies for Black Friday Cyber Monday 14:59 Practical Strategies for Email and SMS Marketing 31:19 Final Tips and Encouragement for Business Owners 40:44 Full article: https://salenaknight.com/the-insider-strategies-top-brands-use-to-dominate-black-friday-cyber-monday-with-rad-rob-from-yotpo/

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