In this episode, Brock Johnson explains why hashtags don’t work on Instagram anymore and what actually drives growth in 2026. He’ll break down the recent algorithm changes, data from the latest studies, and insights shared by the Head of Instagram on why keyword optimization and SEO now matter more than hashtags. Brock will walk through the key strategies that replace traditional hashtag use — including Instagram SEO, shareworthy content, hyperfrequency posting, and using carousels and trial Reels to reach non-followers. He’ll also cover how to upcycle posts effectively, optimize your captions and name line for search, and use content variety to keep your audience engaged. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episode: Head of INSTAGRAM reveals secrets to GROWING in 2025 Watch: https://youtu.be/b_MGyd8TKdQ?si=wckRJIf4T9-HHwQU Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=tIIepLoPO_cIK9Jj Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 Head of @Instagram For Business Unlocks Secret to Growing in 2025 Watch: https://youtu.be/eg_Ay332RMQ?si=Jy0Hyzk5RymbcbO- Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000722937815 8 GENIUS Instagram Carousel Ideas to Get More Followers & Engagement! Watch: https://youtu.be/t7UDk-ItjrQ?si=6H9-c9oVmwD_sxS4 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000717690263 8 NEW Instagram Carousel Ideas To Get More Followers Watch: https://youtu.be/ulebPxBw8Uw?si=zS8gE6Nxw2Bbj4Ij Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000733676705 Complete Guide To Growing On Instagram With Trial Reels Watch: https://youtu.be/GPfBBoroS-E?si=QD1xUPfQxPZMpJ2K Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000736087646 Connect with Brock on your fav social platform: Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.