In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't. What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Get All 9 Prompts, written out (FREE): stan.store/Brock11Johnson/p/claude-prompts-free 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Grow On Instagram In 15 Minutes Per Day With Ai Watch: https://youtu.be/umH03jQnwI4?si=gZ0NgA570JjWChWg Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777541133 How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KJWaxYpcXoo?si=omAJyq9hU3o45AhK Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=a23grsbhXQ5SdRiV Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.