In the new episode of the Building Competitive Advantage in a Sustainable World podcast, David Young — BCG Henderson Institute Fellow researching Sustainable Business Model Innovation and Heitor Carrera — BCG Senior Partner in Sao Paolo, Brazil — interview Pedro Zinner, CEO of Eneva, a major Brazilian energy company.Together, they discuss the evolving context in Brazil, underscoring the increasing investor demands for companies to embed sustainability into corporate strategy and operations. Pedro describes how Eneva initiated its sustainability journey and shares lessons learned. To get started, companies need to align on and measure ESG KPIs to establish their baseline, set challenging targets for these KPIs, and develop an inspiring narrative that articulates the business benefits to key stakeholders. While transformation for sustainability will be a journey, companies that commit to it will ensure they have a successful business for the long-term.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

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