In the new episode of the Building Competitive Advantage in a Sustainable World podcast, David Young — BCG Henderson Institute Fellow researching Sustainable Business Model Innovation — interviews Mark Wiseman — Former Global Head of Active Equities and Chair Global Investment Committee, BlackRock; Former President & CEO, Canada Pension Plan Investment Board (CPPIB)Mark shares his perspectives on the evolution and the role of purpose and sustainability in the ability of companies to create value for the long-term, and how that translates in investors’ capital allocation decisions. To win in the years ahead, executives and companies — across sectors and industries — need to build on the skills they have applied for years to traditional business decisions and financial metrics, and expand these to sustainability decisions and ESG metrics. They need to define clear objectives and strategies for sustainability as a driver of business performance and advantage, measure progress and hold people accountable against these objectives, and communicate these strategies and outcomes in clear way to investors.***About the BCG Henderson InstituteThe BCG Henderson Institute is the Boston Consulting Group’s think tank, dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, sign up to receive BHI INSIGHTS, our monthly newsletter, and follow us on LinkedIn and Twitter.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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