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Building HER with Katja Lillian

The Hidden Cost of NOT Investing in Yourself

28 Nov 2025

Description

The biggest sale of the year is HERE & I don't want you to miss out on saving thousands (yes, thousands 🤫)Make sure you check out the deals & save up to 40% off!-------In this episode, I’m breaking down the real power of investing in yourself and your business—beyond the sales page promises and income screenshots. If you’ve ever thought, “Why would I take my hard-earned money and spend it on a coach/program/mentorship?” this one is for you.We dive into:🧠 The fears that come up around investing: losing money, making the wrong decision, failing, being judged, even fear of success⏳ Why not investing is actually more expensive when you think about time, missed opportunities, and staying stuck💸 How I went from my first terrifying $900 life-coach investment to multiple 4–5 figure business investments🔍 The invisible ROI no one talks about: identity shifts, energetic upgrades, proximity, emotional maturity, and rewiring your relationship with money💬 The difference between asking for permission vs. asking for support (and how it changes your whole energy)💥 Why you don’t need to “feel ready”—you just need to be courageousIf you’ve been sitting on the fence about getting in the room, joining a program, or hiring a coach, consider this your loving big-sis wake-up call. The moment you bet on yourself is the moment your life starts to change.

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