*listeners: please fill out this short 3-min. survey to help me level up the show for ya: https://forms.gle/iporNXSgtfuoHSPJA Oftentimes you'll hear marketers hating on cold outbound - it's not efficient, it's spammy, etc. And sometimes they're right. But what is truly the best approach? So I brought on a long-time friend and (now) business partner Daniel O'Reilly (aka Dano) to help set the record straight. He's CEO and Founder of Fuel Sales and FuelK12. He's got a TON of sales experience -- 30+ years to be more exact. Dano and I met back in 2018 at Elevate K-12 and now we're running the Edtech Founders GTM Bootcamp together. Dano is one of the few sales leaders I know that understands marketing and the interplay between sales and marketing to impact business growth. Here's what we hit on: Dano's got 40 SDRs working the phones, email, and LinkedIn outbound cadences and seeing good results. But many people show hate for cold outbound. Why is that, and what's the best approach; What makes someone a really good SDR (and not spammy); We discuss how paid ads and SDR outreach can have some similarities, here's the link to the LI post I mention; How does Dano help SDRs transition from inside Fuel Sales and integrate well within companies; What's the best approach to align marketing + sales to amplify business impact. You can find Dano on LinkedIn: www.linkedin.com/in/danoreilly/ Find out more about the EdTech Founders GTM Bootcamp: https://gofuelsales.com/edtech-bootcamp/ This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months! For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. GTM bootcamp for EdTech Founders (sign up for the next cohort) >> https://gofuelsales.com/edtech-bootcamp/ 3. (NEW) Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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