121 - How To Earn The Right To Get More Budget, Push Into Failure And Be More Creative (Josh Ades, Head of Marketing at DwellWell)

*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Josh Ades is Head of Marketing at DwellWell. Prior, Josh was the Marketing Director at mPulse Mobile (a healthtech startup that has raised $42M in funding). Josh wrote me asking to get on the show and typically I don't bring people on that way but then I asked him some questions and he wrote back a very lengthy, thoughtful and interesting response so of course I said yes. Plus the company is very cool. DwellWell is Seed funded ($6M total) and based out of LA in California. DwellWell is an end-to-end platform that guides homebuyers through their home buying journey. They provide education, decision-making tools, and personalized connections to vetted partners (agents) so instead of feeling frustrated and confused, DwellWell gives users a way better homebuying experience. Here's what we hit on: Your marketing plan - where have you been putting your dollars this year; Josh's 30-60-90 day plan when he joined DwellWell ~1.5 years ago; Fast learning from early mistakes with paid ads; How they use TikTok to build a complete customer funnel (ad, landing page, form, CTA); How to earn the right to get more marketing budget; Creative ideas we tried that failed but still helped us understand who we are as a brand; Creative ideas we tried that worked; Top marketing challenges (HINT: email is a challenge for us, also how to create urgency); Josh started in standup comedy - how his background has impacted his approach to marketing; Josh asks me his burning question "How would you summarize your marketing philosophy at a high level?". You can find Josh on LinkedIn: www.linkedin.com/in/josh-ades/ Find out more about DwellWell: www.dwellwell.com/ This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. GTM bootcamp for EdTech Founders (sign up for the next cohort) >> https://gofuelsales.com/edtech-bootcamp/ 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

There are no comments yet.

Please log in to write the first comment.