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Building With Buyers: Startup Marketing and Growth Fueled By Customers

127 - BONUS EdTech Founders GTM Bootcamp Customer Conversation On Challenges, Value And Impact (Matt Barinholtz)

16 Dec 2022

Description

Another unique episode for the show! I've never done this before but thought it might be cool for listeners to hear from someone that I've worked with. I asked one of my customers, Matt Barinholtz (Founder of FutureMakers), to join me on the show and talk about our work together. Maybe some listeners will connect with what he's been building and the challenges that he was experiencing. I was Matt's coach (together with my colleague Daniel O'Reilly) during a 7-week EdTech Founders GTM Bootcamp that included instruction on both marketing + sales. We did a bunch of 1:1 feedback sessions as Matt implemented some of the strategies and drafted a playbook for scalable growth. FutureMakers was founded in 2011 and sparks playful hands-on learning for a future fueled by makers. Basically they've created these cool machines that students can make in the classroom and then get to keep. Here's what we cover: Background on Matt's business; Why'd he decide to do the GTM Bootcamp; What's been the biggest lesson/value from the bootcamp; How has he started to implement the learnings. Find out more about FutureMakers: www.kidsmakethingsbetter.com Find out more about the EdTech Founders GTM Bootcamp This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review. And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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