Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO at Lavender) to join me for this episode and cover some good ole' sales topics that may be top of mind for folks going into 2023. Will is a LinkedIn Top Sales Voice (47K+ followers). Prior to Lavender, Will was co-founder and COO at Sorter and prior to that he was Senior Associate at TopRight, a marketing consulting firm. Lavender was founded in 2020 and based out of NYC. They've got 8 people on the team and hiring for 2 more marketing roles. Lavender is the #1 sales email assistant. Write better emails, get more replies. 9.9/10 on G2 with 10k+ users. Here's what we hit on: Let's start with your website, that homepage header banner (play-doh wizard, listeners please go check it out) it's amazing, who came up with that and how's the performance of your website (HINT: our website converts 15-20% of all traffic); What’s the biggest but not as widely known mistake salespeople make when they write outbound emails; You’re PLG-focused so what’s been working really well for you for growth, how do you increase the chances of spreading WOM. You can find Will on LinkedIn. Find out more about Lavender. This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months. This episode is also sponsored by Riverside, your online recording studio. Visit Riverside.fm to learn more and use the code HOLIDAYS22 for a 30% discount on your subscription. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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