132 - How AI Is Changing Marketing Forever And Why Creativity Matters More In 2023 (With Special Guest Mark Schaefer)

Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a special guest to kick things off. Mark Schaefer is a Marketing strategist, keynote speaker, university educator (at Rutgers University), and bestselling author of "Marketing Rebellion" and "Cumulative Advantage." His podcast, The Marketing Companion, is one of the top 10 marketing podcasts on Apple. And his blog {grow} is often cited in lists of the top marketing blogs of the world. Huge respect. Here's what we hit on: We covered an important blurb that I read from Mark's blog that begins with "Feeling content comes from a sense of awe. To make people feel awe you need to touch an internal chord that is deep and unique." So what exactly is awe, and how can startups make people feel awe with their content; Leading into the topics I'll be covering in Season 3 of the show, I ask Mark for his take on the podcast pivot (HINT: this is the most important question you could be asking right now); How ChatGPT is changing Marketing forever (HINT: it turns everyone into an excellent content creator); How we can use creativity in a way that creates competitive advantage. You can find Mark on LinkedIn. Visit Mark's website Businesses Grow. Check out Mark's podcast The Marketing Companion. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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