135 - How To Bake In A "Wouldn't It Be Cool If..." Culture At Your Startup (Katie Perry, General Manager, IR Innovation at Public)

Hey hey hey listeners hope everyone's kicking off a great week. I asked Katie Perry to come back on the show and jam with me some more (check out Ep. 51 “Bringing Humanity into the App Experience”). Katie is General Manager, Investor Relations Innovation at Public (she moved from the B2C side to the B2B side).  Prior to this role Katie was VP of Marketing at Public. Prior to Public, Katie held leadership roles at media/creative agencies including 360i and Comscore, and she was Head of Brand Marketing at Suzy (a Series C tech startup). Public was founded in 2019, has ~200 people and is based out of NYC with offices in Copenhagen. They've raised $308.5M total in funding. Public is an investing app on a mission to make the public markets work for all people. They're focusing on features built for retail investors, like Town Halls with public company leaders to discuss trades and trends, and a live audio feature called Public Live where you can get your market news in the same place that you invest. Here's what we hit on: You're on the B2B side of the business now, what are you in charge of and what have you carried over from the B2C side; What does “creative” mean to you; In our last episode we talked about some creative plays at Public, what made these plays successful; How would you have approached marketing and creativity if Public started out as B2B; How do you balance creativity with results; Let's take one of your creative ideas, how did it come alive, who picked it; How often does the team have creative brainstorms; Katie asks me her burning question (HINT: what's the role of AI in marketing). You can find Katie on LinkedIn. You can learn more about Public. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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