144 - How CoLab Launched Their ABM Campaign In One Day (MJ Smith, VP of Marketing at CoLab)

One of the big reasons why I love working with startups is because they're so nimble and fast! Having a small team is a huge benefit to moving quickly. I asked MJ Smith (VP of Marketing at CoLab) to join me on the show again. She’s been VP of Marketing 3X. Prior, MJ was VP of Growth at Refine Labs and prior to that she was VP of Marketing at Firetrace. Please also check out Episode 9 “MJ Peters, VP of Marketing at Firetrace, challenges industrial companies to innovate their marketing.” It was one of my very first episodes but still has some super relevant content in there. CoLab was founded in 2017 and has 84 people. They've raised a total of $19.6M in funding (Series A). Engineers need better tools for working together, so they use CoLab to engage in meaningful, productive design conversations to catch preventable mistakes and get to market faster. Here's what we cover in this episode: What does “creative” mean (HINT: finding the best solution to a problem); Creativity is tied to feelings, so how do you get people to feel something with your marketing (HINT: break it down into logical steps); MJ talks to me about some cool creative approaches and pushing marketing boundaries at CoLab (as well as the results); MJ shares some startups we should be watching this year based on a few trends like TikTok and humor, offers, and data storytelling; MJ asks me her burning question. You can find MJ on LinkedIn. You can learn more about CoLab. For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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