146 - Why Many Startups Stop Being Exciting Too Early And Don't Make It (Gideon Pridor, CMO at Workvivo)

Hey listeners! Hope you had a wonderful Spring Break and if you're still on it enjoy those last few days!! I brought back Gideon Pridor (CMO at Workvivo) because he is just the coolest to jam with. We always have a great time. Prior to Workvivo, Gidi was the VP of Marketing at TravelPerk and prior to that he was the VP of Marketing at Perfecto Mobile. Check out Episode 59 “Your Story Impacts Your Go-To-Market And Inspires Your Product Development.” That was when Workvivo was Series A (now they're Series B). We talked about how their small marketing team of five was doing some really cool things to impact growth (now the marketing team is 20 people). Workvivo was founded in 2017, has 136 people, and $38.5M total funding (Series B). They've managed to achieve a really long runway (3+ years). Workvivo is the digital heart of your organization. The employee app that keeps your team connected. Here's what we cover in this episode: Why many startups stop being exciting too early, why that's a concern and how to avoid it; Moving from Series A to Series B - how have the marketing team and goals changed; What older and wiser Gidi would tell young Gidi if he could go back 20 years; What do you look for when hiring creative people; How did you decide that you needed to build a category, and how to balance that with demand capture; How did you come up with the category name "Digital Employee Experience Platform"; How did you change your marketing strategy during the downturn. You can reach Gidi on LinkedIn: www.linkedin.com/in/gpridor Find out more about Workvivo: www.workvivo.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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