150 - Emotion Is Still The Single Most Powerful Thing That Will Get People To Use Your Product (David Hooker, Brand Lead at Printify)

I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of course I wanted to bring him onto the show. (Check out Ep. 146 where I talk to Gidi about why many startups stop being exciting too early and the advantages of hiring a Creative Director early. Workvivo just got acquired by Zoom.) David Hooker is Brand Lead at Printify. Prior, David was Head of B2B Content at Gett (a Series F startup). David also built Prezi’s Evangelism and Creative Services teams and he built the Brand and PR function at TravelPerk. About Printify: Founded 2015 Funding: Series A ($54.1M total according to Crunchbase) Description: Create and sell custom products. The tech platform that's made it possible for millions to become global entrepreneurs selling high-quality merch online. In this episode we talk about: What does “creative” mean to you; Top 1-2 creative marketing ideas at Printify; What makes for an awesome Creative Director / Head of Brand; What’s your advice for startups that want to push more on the creative side. You can find David on LinkedIn >> www.linkedin.com/in/hookerdj Check out Printify >> https://printify.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review! And whenever you’re ready, there are 3 ways I can help you: 1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com 2. Sign up to get my monthly newsletter where I’m sharing playbooks and insights and cracking some jokes that will make you smile guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov

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