178 - Why Your Logical Marketing Content Is Creating More Doubt Than Trust (Peter Light, Co-Founder & CEO at Lumen Energy)

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠ and use the code MSM23 for 15% off. Peter Light is Co-Founder and CEO at Lumen Energy. Peter and I worked together back in 2021 and at that time Lumen was just a handful of people and they were building out their GTM strategy, positioning, messaging, and team. About Lumen Energy: Founded: 2020 Funding: Series A ($15.3M total) Description: Lumen enables commercial buildings to generate new income from clean energy. In this episode: The early days of Lumen Energy (Seed stage) - who did you bring onto the GTM team, what was your GTM strategy; How did you build trust with prospects as an early stage startup; What were the high points and what were the struggles at Seed stage; How much advice did you follow from your early investors; Why is marketing important and why do you think marketing can be so misunderstood; AMA - Peter asks me his burning question. You can find Peter on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/pelight/ Learn more about Lumen Energy: ⁠https://getlumen.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠⁠⁠ 3. ⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠www.linkedin.com/in/annafurmanov

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