180 - Podcast, Ads, Positioning: What's The ROI? (Natalie Marcotullio, Head of Growth & Ops at Navattic)

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠⁠ and use the code MSM23 for 15% off. Merry Christmas! You can snuggle up to the fireplace with this final episode of 2023. I’ve been working with the Navattic team for 1+ years now as an advisor, great team and super love the space they're playing in and the problem they're solving. I’ve had Natalie on the show before, check out Ep. 139 “To Be The Company That Seems To Be Everywhere, You Need To Eliminate The Funnel Mindset.” This time we focused on the loaded question "what's the ROI?" on various marketing initiatives. About Navattic: Founded: 2020 Funding: Seed ($5.4M total) Description: Create interactive product demos to let prospects get hands-on with your product (without bugging engineering). In this episode: Why did you podcast; Why did you stop; Will you start back up again with the podcast; LinkedIn Thought Leadership Ads vs. traditional paid ads and top learnings; The interactive demo space is so competitive, how’re you thinking about your positioning; AMA - Natalie asks me her burning question. You can find Natalie on LinkedIn: www.linkedin.com/in/natalie-marcotullio/⁠ Learn more about Navattic: ⁠⁠⁠⁠https://www.navattic.com/ Check out their podcast Revenue on the Rocks: https://pod.co/revenue-on-the-rocks For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠https://podcast.furmanovmarketing.com/⁠⁠ 3. ⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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