192 - How And When To Run Scrappy ABM At Your Early Stage Startup (Mason Cosby, Founder of Scrappy ABM)

ABM often gets a bad rap, especially with early stage startups. People think ABM means you’re just running ads to a list of people, or that you need really expensive tech. A couple of weeks ago I had Trinity Nguyen (VP of Marketing at UserGems) on the podcast and we talked about how she joined an early stage startup and decided to go the route of Scrappy ABM which ended up being super successful for them (90% of their pipeline was generated from this play). There’s something about ABM when you run it scrappy and Mason Cosby (Founder of Scrappy ABM) joined me on the show to explore. We cover: What is Scrappy ABM; Where does it fit in your business strategy; When’s the best time to run a scrappy ABM program; Multiple examples from Mason and from me; How to create new ABM ideas; Why did Mason decide to focus on Scrappy ABM instead of Scrappy Marketing or Scrappy Sales; AMA: Mason asks me his burning question. You can find Mason on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/masoncosby Learn more about Scrappy ABM: ⁠https://scrappyabm.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building >> ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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