201 - Why Your Website Needs To Be An Experience And Not A Brochure In 2024 (Shane Murphy-Reuter, CMO at Webflow)

I've been talking about websites quite a bit on the show, on LinkedIn, and I just came off a project where I looked at close to 200 B2B websites (!) and realized that being a B2B buyer in 2024 is kind of still awful. I wanted to explore why that is with Shane Murphy-Reuter, CMO at Webflow. We also cover: Who's on the marketing team at Webflow; Why do B2B websites still suck in 2024; Going beyond your website copy, how else can companies think about improving their websites today? (HINT: make it a memorable experience); What marketing big bets are you taking in 2024 and why; AMA: Shane asks me his burning question which I will answer in the next BONUS episode. About Webflow: Founded: 2012 Funding: Series C (($334.9M total) Description: Webflow is the way to design, build, and launch powerful websites visually — without coding. You can find Shane on LinkedIn: www.linkedin.com/in/shanemurfy Learn more about Webflow: https://webflow.com For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! And whenever you’re ready, there are 3 ways I can help you: 1. fractional head of marketing for early stage startups >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ 2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcast.furmanovmarketing.com⁠⁠⁠⁠⁠⁠ 3. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sign up to get my monthly early stage startup marketing newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where I’m sharing playbooks and insights and cracking some jokes You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov

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