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Building With Buyers: Startup Marketing and Growth Fueled By Customers

23 - Reverse Podcast Episode With Anna Furmanov And Her 7-year-old Special Guest

22 Mar 2021

Description

Are you ready for this? A twist on the typical Anna + guest format! One of my listeners suggested I ask myself the same questions I typically ask my guests...so basically interview myself. If you ever wanted to learn more about me personally, this will help! And as an added bonus, I ask my 7-year-old daughter some of the same questions. The result is sometimes hilarious and always super cute. In this episode I cover: What does marketing mean to me; Quick pitch about my company, who I'm for, what problems I help solve; How did I start this company; Who's on the team; What's working really well from my own marketing and channels perspective; Quick note on lead gen; Challenges I'm trying to figure out; How has COVID affected my marketing strategy; What did I do early stage (given limited resources) to stand out (HINT: focus on your superpowers); The last 2-3 good ideas I've come up with; How I keep my marketing fresh and stay creative; What's my "favorite failure" (HINT: not just one!); What are some bad recommendations in sales/marketing; Sharing something more personal about myself, maybe a little strange. For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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