63 - Your Run-Of-The-Mill Pillar Content Isn't Working And Here's What To Do Instead - Devin Bramhall, CEO of Animalz

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. Here's what we hit on: How has the concept of content marketing changed (or not) over time; Devin's journey from VP to CEO of the agency; Companies are trying to lead with their thought leadership, to create new and unique content - but how do you do this successfully? To create really good content, you need to analyze what's happening in your arena and write deeply about it; Do you need to hire a writer with domain expertise? What does "founder brand" mean and how can it work as a strategy; How should startups structure their content marketing for success; Hire a marketing leader first, and outsource your marketing execution (if you hire a team that reports to the founder, they'll suck up a lot of time); About Animalz - who you help and what you help with; Focus on consistency vs. stunts even though it seems less sexy; Produce content with a "limited series" mindset vs. the volume play and see how much better your content will be; How do you stay creative? You can reach Devin on LinkedIn: www.linkedin.com/in/devinbramhall Find out more about Animalz: www.animalz.co This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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