64 - How To Make Your Newsletter Newsworthy (15-minute Episode With Anna & Ashley)

Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting an invite to someone’s backyard during COVID!) so you gotta know how to do them well. It seems like everyone plus their mother is coming out with newsletters. How do you make yours shine? Ashley and I met on Chris Walker’s weekly Tuesday night Demand Gen Live! Ashley is the Director of Marketing at Simple Focus Software (portfolio of SaaS tools). She gets to work with newsletter creators via the Curated brand. She's got 15+ years of experience in marketing and journalism, and she also manages her newsletter Opt In Weekly. Here's what we hit on: How to handle newsletter subject lines and how to think about them over time (HINT: over time people will open your emails not because of your SL but because they TRUST you); What are some of my top subject lines over the past 2 years and what I think that means; Newsletter content should include consistent buckets so your readers get used to that outline, I share the buckets I use; Content strategy - play into your strengths, humanize yourself, make it feel like a letter; Ask "does this serve my target audience?" when you're thinking to add content; Create a moat - we are the top source for this type of content; Think about your newsletter similarly to a blog, create content categories and track those category metrics to see what is most engaging your readers. You can find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/ Ashley's Opt In Weekly Newsletter: https://optinweekly.com/ Anna's monthly newsletter: subscribe by going here and you'll get to see this episode content in action!  This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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