67 - They Spent 100 Hours To Better Understand Their Customer And Grew 2.6X In 2021 (Aleksandr Volodarsky, CEO and Founder at Lemon.io)

I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet). Aleksandr Volodarsky is CEO and Founder (and now Chief Twitter Officer, almost 12k followers) of Lemon.io. Prior to Lemon, Aleks held sales roles at various companies. Lemon.io was founded in 2015, has 39 people, and is based out of Ukraine. They've raised an angel round ($60k). Lemon.io connects early-stage startups with vetted offshore engineers. In 48 hours or less, they can help find the (remote) developer of your dreams. And I can see how this offering is only getting more popular now as more people are looking for devs and more devs are looking for good companies to work for. Here's what we cover in this episode: The website is killer, it still makes me chuckle. I’m a huge fan. Who made it? What does it take to create something so different that it stands out from everything else? What kind of mindset do you need to have; How do you ensure that this voice carries through other parts of the company e.g. sales, customer experience, marketing; How did you get your first customers? What has been your approach to building the brand and community; What channels are working the best for you right now (HINT: Twitter and influencers); What are your biggest challenges (HINT: finding that balance between supply and demand); You grew Lemon from $2.7M to $7M in 2021 - awesome - we talk about building in public and why/how you do it; What Aleks asked 500 people on Twitter and used that as insights for growth. You can reach Aleksandr on Twitter: https://twitter.com/volodarik Find out more about Lemon.io: https://lemon.io/ Follow Aleksandr’s growing the company in public - subscribe by going here: https://volodarik.com/ This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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