Happy New Year to all my fantastic listeners!! I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Cheers to 2022! I spoke with Zineb Layachi on the topic of ATTENTION. How little time we focus on the attention part of our marketing efforts. People have to NOTICE the content, ad, video, email, etc. that you're sharing with them. How do we get the right people to notice? Zineb works heavily with startups. She's the founder and chief marketer of Raise The Runway and she's co-host of PitchSLAP (private pitch mentoring for startups to nail their pitch). Here's what we covered: Let's take a step back...how do people actually notice something; What's the real challenge for startups (HINT: not enough of the being different in all the RIGHT ways); What are the best ways to get attention with your marketing (HINT: start with understanding your customer, know what thought leadership matters to them, take a stance, fire people up, create content that resonates, and be consistent). You can find Zineb on LinkedIn: www.linkedin.com/in/zineblayachi This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com. Anna's monthly newsletter: subscribe by going here. Thanks for listening!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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