81 - Being Wealthy Versus Living A Wealthy Life (Dean Brauer, Co-Founder & President at GoHenry US)

Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. We talk kids. We chat about how parents traditionally handle money with their kids and why it's time to revamp that approach. Dean Brauer is co-founder and president at GoHenry (US). Prior, Dean held senior roles at leading advertising and digital agencies for PlayStation, Unilever and O2 (a large European telco). GoHenry was founded in 2012, is based out of London and New York, and has 200+ people. Funding: $66.2M total. GoHenry is the kids’ debit card and financial learning app that helps you nurture money confidence in your kids. Meant for kids ages 6-18 years old. Here's what we hit on: Chase has a banking service for kids (I just got a mailer recently and my friend mentioned she’s using Chase with her kids). How do you think about GoHenry (startup) vs. the big banks offering something similar? How do you step up as the challenger brand? (HINT: the biggest competition is cash, not banks); 2022 marketing planning - what marketing channels are you leaning into this year? Where have you seen the most success (HINT: organic growth is always happening and if you can deliver delight then people will tell other people); What content (marketing) are you leaning into (HINT: our content efforts drive storytelling and inspires people); How do you think about ROI from content marketing (HINT: give yourself 6 months of discovery with resources, figuring out KPIs, and to see how your hypotheses turn out); How are you planning to build out resources this year; How do you successfully change the status quo (HINT: build on the frictions); What are your top marketing challenges; What have you learned about the UK vs. US consumer and how does that help inform your marketing efforts; What are the last 1-2 really good, creative marketing ideas you/your team has come up with (HINT: the Money Missions concept was a really creative approach to tackling financial literacy, we had product + marketing working very closely together); What are some goals you want to accomplish (personal, professional) in 2022. You can reach Dean on LinkedIn: https://www.linkedin.com/in/dean-brauer-a3a2126/ Find out more about GoHenry: www.gohenry.com This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening!

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