99 - What Does It Really Take To Resonate With People? (Jay Acunzo, Content Entrepreneur and Founder of Unthinkable Media)

To all my US listeners, Happy 4th of July 🎉🎉 I first heard Jay Acunzo speak on Mark Schaefer’s podcast Marketing Companion and have been following him ever since. Jay says "Don't market more. Matter more." I agree so so so much with that statement. Jay is a content entrepreneur, host of the podcast Unthinkable, writes the weekly newsletter Playing Favorites, author of the book Break the Wheel, and develops podcasts and docuseries for B2B brands. In his prior lives, Jay worked in marketing and media roles at Google, HubSpot, ESPN, and the VC firm NextView. Ann Handley (CCO at MarketingProfs and bestselling author of Everybody Writes) says about Jay: “You can go ahead and create more content. Or you can create something special that stirs hearts and engages minds. If you are the kind of person who wants your work to really matter, listen to Jay. He’ll be your perfect guide.” Here's what we hit on: Resonance is today’s top marketing skill - tell me why this is so important today; The art of storytelling - how to write stories that people connect with emotionally, and can you share your specific process; How do you measure what resonates; Great marketing is not about who arrives...it's about who stays; How to tie storytelling concepts to the startup world, how can marketers level up (HINT: marketers create a lot of stuff but it’s not gripping); How Lessonly and Kyle Lacy developed an original POV; Why being their favorite makes you completely change-proof; How do we tie storytelling back to ROI and revenue, how do we know we're really good at it; Intuition should lead and data should course correct; What are your top challenges, what are you trying to figure out; Goals (personal/professional) for 2022. You can reach Jay on LinkedIn: https://www.linkedin.com/in/jayacunzo/ Check out his website: https://jayacunzo.com/ For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen. You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening, and don't forget to leave a review!

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