Built by Business: Amazon FBA, E-Commerce, Brand Building
#159 - The “Raise and Lower” PPC concept you need to know
06 Jul 2022
In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you don't get impressions and clicks. You should also raise it when you get impressions, clicks, and sales for a really low ACOS. Lower your bid when you get lots of clicks but no sales and when you get lots of clicks and sales but high ACOS. ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
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