Built by Business: Amazon FBA, E-Commerce, Brand Building
#442 - The One Year Rule: Why Most Founders Quit Right Before It Gets Good
07 Jun 2025
Description
Most founders quit in year one—not because their business can’t work, but because they burn out right before it starts to. In this episode of Built by Business, Andy unpacks the “One Year Rule”—why everything feels so hard in months 1–9, and what actually starts to click after 12 months in the game. From building momentum to trusting your process, this episode is for anyone stuck in the messy middle wondering if it’s time to quit—or time to double down. All my resources: www.andyisom.com
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