Built by Business: Amazon FBA, E-Commerce, Brand Building
#460 - Amazon Isn’t The Business. It’s the Acquisition & Distribution
25 Jun 2025
Most sellers treat Amazon like the whole business. But the smart ones know it’s just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale. If you're ready to build something bigger than just an Amazon store, this episode is your roadmap. Request your Free Amazon Brand Audit at www.weavos.io
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