Built by Business: Amazon FBA, E-Commerce, Brand Building
#475 - Don’t Sell Products. Sell Proof.
10 Jul 2025
Description
Proof sells. Period. In this episode of Built by Business, Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels. If you’ve got traffic but low conversions, this episode gives you the credibility framework your brand might be missing. Want help with your brand, let's get you a free audit: www.weavos.io
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