Built by Business: Amazon FBA, E-Commerce, Brand Building
#476 - You Don’t Need a New Product. You Need a New Angle.
11 Jul 2025
Description
If your product isn’t converting, that doesn’t mean it’s a loser. It might just be misunderstood. In this episode of Built by Business, Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments—without creating a single new SKU. You’ll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, and stay relevant all year long. Get a free brand audit here: www.weavos.io
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