Built by Business: Amazon FBA, E-Commerce, Brand Building
#485 - What Amazon Sellers Can Learn From Taylor Swift’s Merch Drops
20 Jul 2025
Taylor Swift’s merch drops are a masterclass in marketing—and Amazon sellers need to pay attention. In this episode of Built by Business with Andy Isom, we break down what e-commerce brands can learn from Swiftie-level demand. From limited-edition product launches and emotional branding to smart buyer segmentation and engineered scarcity, this episode gives you actionable tactics to infuse your Amazon business with hype, not just hope. Whether you’re launching supplements, home goods, or apparel, the strategies behind Taylor Swift’s merch success can be adapted to your Amazon brand—starting today. Learn how to create urgency, elevate your positioning, and turn casual shoppers into lifelong fans. Schedule a 1-Hour consulting call with me here: www.andyisom.com
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