Built by Business: Amazon FBA, E-Commerce, Brand Building
#506 – The Amazon Search Shift: Why Keywords Alone Don’t Rank Anymore
20 Aug 2025
Amazon SEO in 2025 is no longer about keyword stuffing. If you want to rank on Amazon, you need to understand the signals Amazon actually rewards: profitability, conversion rate, external traffic, and brand trust. In Episode #506 of Built by Business with Andy Isom, we break down why keywords alone won’t rank your product anymore and what to do instead. You’ll learn how Amazon’s A9 → A10 algorithm shift changed the rules, why profitability is now as important as visibility, and the specific ranking signals you can optimize today. This episode covers sales velocity, PPC efficiency, brand content upgrades, and external traffic strategies that boost organic rank. Whether you’re a new seller or scaling brand, you’ll walk away knowing exactly how to adapt your Amazon SEO for 2025 and beyond. Get a FREE Brand Audit: https://www.weavos.io
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