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Built to Sell Radio

Ep 506 Exit Story: $50 Million Was His Number—Here's How Josh Payne Got There

08 Aug 2025

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Unlike most tech founders, Josh Payne never dreamed of a billion-dollar valuation.  His goal was simpler—and harder. He wanted his equity stake to be worth $50 million.  To get there, he skipped the usual playbook. No blitzscaling. No VC treadmill. He raised a small seed round, built a profitable company, and avoided dilution. By the time he sold StackCommerce, Payne still owned 75%—and hit his number. 

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