By understanding your business financials, you can make informed choices that align with your goals. That's exactly how Carol Cox, CEO of Speaking Your Brand, pivoted from a career in software development to coaching women on public speaking and thought leadership. In this episode, Carol shares how she's leveraging financial insights to make strategic decisions in her business, from cash flow management to adapting to market changes. We also discuss her decision to keep her team small, the use of AI in business, and more. Tune in for an engaging conversation on strategic decision-making in every season of business! Key Takeaways: Discover how Carol has adapted to changing economic realities and shifted strategies to maintain the financial health of her business. Understand the pitfalls and benefits of integrating AI in your business. Learn how tracking your financials can help you make informed business decisions and avoid cash flow issues. Hear the importance of balancing profit and purpose in your entrepreneurial journey. Topics Discussed: Introduction to Carol and her company, Speaking Your Brand (1:28) The biggest financial lesson learned owning and operating three businesses (2:53) Navigating the seasons of business and economic shifts (5:47) Business expense review: marketing, advertising, and software (10:27) Carol's decision to play a client-facing role in her business (13:58) Balancing payroll expenses with profit (18:03) How AI can help or hurt a business (20:30) Using numbers to assess business performance (22:39) The importance of tracking KPIs and leveraging data in your business (26:41) Resources: Listen to Danielle's episode with Carol on her podcast, Speaking Your Brand! https://www.speakingyourbrand.com/integrating-thought-leadership-and-lead-generation-in-your-signature-talk-with-danielle-hayden-case-study-podcast-ep-362/ Take the Speaker Archetype Quiz! https://www.speakingyourbrand.com/quiz/ Connect with Kickstart Accounting Inc.: Instagram | https://www.instagram.com/Kickstartaccounting YouTube | https://www.youtube.com/@businessbythebooks Facebook | https://www.facebook.com/kickstartaccountinginc Book a Call with Kickstart Accounting, Inc.:http://kickstartaccountinginc.com/book

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