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Business of Advice

Ep. 48 - Jesse Cole: Building a Customer-First Brand

16 Feb 2023

Description

When Jesse Cole took over the Savannah Bananas baseball team, he was sleeping on an air mattress with a $30 weekly budget for groceries. He's since built a globally recognized brand โ€” with 3 million more TikTok followers than any MLB franchise. Discover how the high-energy entrepreneur built "the greatest show in sports" and what lessons your business can learn from the Bananas's fan-first approach.

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