EP 008 | How Interior Designers Get Media Exposure with Karl Lohnes

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Previously titled “EP 008 | Navigating the Home Decor Media Market” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded08 May 2017

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Show notes

Talent isn’t enough to get you noticed. You’ve got to work at making your own breaks too. Especially if you want the wide-exposure gained through big media—television, print, radio. Cultivating a “yes” personality, going with the flow and persistently chasing your dreams will open doors. In this episode we learn: - why a “yes” first approach is best when it comes to media - the value of expanding your brand into television and print - tips on getting published and landing your first TV gig - why local promotion is sometimes the best - what traits are required to create a dynamic career - how Karl Lohnes finally got to work with one of his design idols, Martha Stewart - the 30-minute rule for engaging with TV hosts It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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