You already invested in the project. You hired the photographer. The installation is complete. Then, like so many interior designers, you treat the photoshoot as the final checkbox instead of what it really is: a marketing asset designed to attract your next ideal client. In this episode, Kimberley Seldon is joined by Candice Brooke to discuss why photography is far more than documentation—and how strategic visual content directly impacts the quality of clients and projects you attract. From editorial planning to SEO, Pinterest, social media, and relationship marketing, this conversation reframes photography as a long-term business growth strategy rather than a one-time expense. If you’ve ever wondered why your projects aren’t attracting the level of client you want, this episode may completely change how you approach photography and content creation. What you’ll learn in this episode: - Why iPhone photos often attract lower-budget, less committed clients - How professional photography impacts the quality of inquiries you receive - The difference between simply “taking photos” and building a marketing strategy - How to create an editorial calendar that extends the life of one project for months - What designers should plan before a photoshoot to maximize ROI - How to capture content for your website, Pinterest, SEO, and social media simultaneously - Why answering client questions through visual content increases engagement - Why social media is only one part of an effective marketing strategy - How relationship-building and strategic outreach continue to outperform posting alone Ready to build an interior design business that supports your talent? Join us at Business of Design®. https://businessofdesign.com

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