Welcome to another episode of The Business of Endurance, Matt Fitzgerald, a prolific author with 35 books to his name, shares his captivating journey as a runner and writer. The conversation covers his experiences from starting as an 11-year-old runner, attempting to go pro at 46, to documenting his endeavours in books such as 'Running the Dream' and 'Iron War.' Matt delves into the importance of mindset, the impact of rivalries on performance, and the principles of mental conditioning for runners. He also discusses his books, 'Racing Weight' and 'Diet Cults,' focusing on healthy eating for athletes. Additionally, Matt introduces the concept of the Dream Run Camp, a unique experience for runners to fully immerse themselves in their sport. The episode also touches on Matt's battle with long COVID and his ongoing recovery journey, including the holistic strategies he's employing to improve his condition. He previews his upcoming book 'Dying to Run,' which documents his struggles and hopes for a full recovery. To conclude, Matt shares his insights and advice for those suffering from long COVID and highlights the importance of persistence and marginal gains in both athletic performance and recovery.Highlights:Matt's Journey to Becoming a Pro RunnerLessons from the ProsThe Dave Scott and Mark Allen RivalryMental Conditioning for RunnersPain Management and Training as TreatmentBalancing Professional and Personal PassionsDiet and Nutrition InsightsDream Run Camp ExperienceBooks and InspirationsDealing with Long COVIDLinks:Click here for additional helpful contentConnect with Matt Fitzgerald on his LinkedIn & WebsiteExplore The Limitless Life WorkshopWe are living in a time of abundance, where entrepreneurs have more opportunities than ever before. With the rise of AI, colossal advancements in technology and the scope to reach millions of people in seconds, it has never been a more exciting or easily accessible time for your business to thrive. But are you riding that wave of exhilaration, or are you crashing and burning in a downhill spiral?Please Subscribe to Business of Endurance on Apple Podcasts, leave a comment, and give us a 5-Star review.Launch Your Own Podcast:ShoRunner is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch with Jason on LinkedIn.This episode was sponsored by The Trusted Team and 4th Discipline

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