Welcome to another enlightening episode of the Business of Events Podcast, where we dive deep into the ever-evolving world of event management. This episode features an invigorating discussion between industry experts on how to adapt and scale your event business in a digital age. From the resilience of traditional trade show models to the promising future of digital events and year-round engagement, our experts dissect the strategies and tools essential for success in today's hybrid event environment. In a special segment, we explore the importance of providing quality education, creating thoughtful activations, and maintaining a 365-day approach to keep your events fresh and valuable. Whether you are an entrepreneur, investor, or event organizer, you won't want to miss this episode, packed with insights and actionable tips for revamping your event business. Episode Highlights: Special guests Why the conventional model of selling booths is still profitable but needs innovation to stay fresh. How the pandemic has proven the viability of digital platforms for education-focused and meeting-focused events. The debate on whether to integrate a year-round engagement model into your event business and why some are skeptical. Why face-to-face interactions are invaluable, and the role they play in building loyalty and trust. The priority levels of customer contact methods, from face-to-face interactions to emails, and why the former is paramount. A guide to approaching a big decision like shifting your event business model through research and stakeholder consultation. Unlock exclusive training content and even earn continuing education credits through the Events Industry Council EIC when you register at businessofevents.com. Tune in now to future-proof your event business! Get a free sneak peek into the full masterclass course on Leaderpass.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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