A veteran of the hospitality world, Nicole Hollis was part of the team that developed the W Hotels before going out on her own and pivoting to residential work. Over the course of two decades, Hollis built up an impressive firm, with a team of nearly 100 working out of her San Francisco office. Hollis herself has won numerous accolades for her work, including regular appearances on both Elle Decor’s A-List and the AD100. On this episode of the podcast she speaks with host Dennis Scully about how she built a big firm, step by step; why residential projects are more lucrative for her firm than commercial work; and why so much of her work with clients is about communicating the most information in the least amount of time possible.This episode is sponsored by Loloi and RoweLINKSNicole HollisArtistry of HomeDennis ScullyBusiness of Home

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